Our Story
A sound balance between excellent quality and aesthetics are combined following NIMU’s philosophy. Exquisite natural materials, quality of Made in Italy manufacturing, suggestions, balance, emotion, wellbeing.
This is NIMU.
NIMU core values are inspired by Rome, its architecture, and particularly by the master work of Vitruvius, “De Architectura”. We share his famous Triad – FIRMITAS, UTILITAS, VENUSTAS as our ethos for every product we design.
FIRMITAS
(Lat. Stability)We deeply care about the quality of our products and its durability, the people responsible for making those products, and the communities where our products are made and sold. We´re constantly striving to improve how we work for the betterment of our people and our product.
UTILITAS
(Lat. Utility)We strive for timeless, sophisticated and elegant comfortable design. Our commitment to quality is reflected in our product, with an obsessive attention to detail, from fabric to labels, making it simple yet functional.
VENUSTAS
(Lat. Beauty)Beauty awakens the soul to act. We aim to create products for your daily life, being comfortable and durable, but also beautiful.
The story behind our name
NIMU has been inspired by Numa Pompilius, the peaceful second king of Rome and his divine consort, the water nymph Aegeria.
Numa is credited with the formulation of the 12 months calendar that we still use nowadays. Aegeria, his consort, was turned into a fountain by the goddess Diana, due to her tears of sorrow after Numa´s death.
This fountain provided clear waters to the ancient Roman baths “Thermae”, where citizens enjoyed bath rituals.
Both of them have a significance in our brand inspiration, Time and Water, life and joy.
The Founders
NIMU was born from a deep passion for Design and a heartfelt desire to bring a sense of refinement and comfort into everyday life. Our journey began with a simple belief: the Towels we use daily should not only be functional but also bring joy and beauty into our lives and homes.
Founded by Alejandro Martinez, an Architect and Landscape Designer with a profound appreciation for Art & Interior Design, NIMU blends the timeless elegance of Italian craftsmanship with modern, sophisticated aesthetics. Alejandro draws inspiration from the vibrant Mediterranean and the intricate architecture of Rome and Venice, crafting pieces that transform your daily Bath Ritual into an experience of serenity and wellness.
Co-founder Fabien Overmann, with over a decade of experience at Luxury brands like LOUIS VUITTON, GUCCI, and GINORI 1735, adds a refined touch to every NIMU creation. His expertise ensures that each product embodies the highest standards of quality and timeless elegance, turning your home into a sanctuary of style and comfort.
At NIMU, we believe that even the simplest items can elevate your day when they’re designed with care, sustainability and attention to detail. Our mission is to redefine everyday Bath essentials (we were tired of ugly towels hanging in beautiful bathrooms).
We invite you to experience the joy of turning daily rituals into moments of comfort and wellness.
